A Video News Release (VNR) is a video that is released free to television station to tell a story or convey information. A VNR can tell about company, new product, or service or be used to make a annoucement. VNRs are designed to ue in TV station newscaste, that also provide a way for the audience to make a visual connection with company and company's product or service.
However the VNR was attacked by mant kind of sources and the criticism has not been quiet, it start when a series of VNRs produced by Bush adminitration promoting a new medicare program in 2004 PRs profressional pose as a junalist and painted the Bush position on Medicare is very favorable light. because they was not identified as such, and the sponsorship of the VNR was so pooely identified, Democrats cried foul, call the VNRs "covert advertising," "fake new" They rise enough noise to lead the government whatchdog General Accouting Office (GAO) to open an inquiry into the incident.
After that, in 2004, additional agency require about the ethics of VNRs. The controversy began a few years back when the Federal Communication Commission (FCC) cracking down on VNR ues after it was discover the White House using them to promote it's own agenda. Then the FCC took action either stations disclosed the source of VNR footage with a title on screen. Many stations chose option-don't run VNRs at all. The FFC warned televistion stations that the could be fined for airing news story provide by the government and the companies without disclosing who mad them.
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| The Federal Communications Commission (FCC) has announced four more fines against Comcast, for its cable channel CN8 having aired multiple video news releases (VNRs) without disclosure. But the bigger story is the FCC's reasoning behind the fines. |
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