Marketers Head to China

The people republic of China is the world's second largest and fastest growing economy in the world, the growing of advertising in China is tremendous economic growth of the country, particularly in the urban areas that are home to more than a third of the country's population. there is also a new spirit of consumption as reform in China  has brought about dramatic increase in the purchasing power and size of the middle class.

Nike is a one of company that has been extremely successful in marketing it's product in China, which is regarded as the coolest among brand young consumer in the country. Nike surpassed Li Ning as the top sport shoes brand, then it shoes sell $100 or more pair-twice that of other brand other important part of Nike's strategy was to partner with the National Basketball Association (NBA), which has begun televising game in China, and to bring such players as Michael Jordan and others to the country for visiting client, Nikie also contracted with China most famous living person, NBA star Yao Ming of the Houston Rocket, however the company has already signed China's next likely NBA star Yi Jianlian, who is currently plays for the Guandong Tigers.