Advertising is the primary source of revenue for all media companies because the revenue from advertising can pay for staff wages and help with the start up cost. Not only that , but the right type of advertisement place through a media can also boots them sale. On the surface, selling magazine advertisement wouldn't seem much difference than selling newspaper advertisement in a key reasons. Then advertisement spending a strong influence on media.
Most magazine and newspaper publisher insist they do not allowed advertiser pressure to influence their editorial content. They argue that they have long regarded the formal separation of their of their new and business department as essential to their independent and credibility. this separate is often referred to as "The Wall" and is often spoken of with a mixture of reverence and trepidation. Many magazine and newspaper have traditionally discouraged employees on the publish side, include advertising, circulation, and other business departments, from interacting with those on the editorial side who write and edit an articles, this can be done by separating editorial and advertising offices, barring the sale force from reading article before they are printed, and prohibiting editorial employees from participating in advertising sales calls.
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