In the worlds of business and marketing, blog can be extremely valuable tool for both direct and indirect promotion. However, it not as simple as saying blog are form of online marketing because it can be a part of social media marketing strategy or content marketing strategy.
Although social media and blogs only one a company's overall marketing strategy, they are powerful influence in the purchasing decisions of too many audience especially women. Marketing through relevant blogs and social media channels serve to extend your influence, build your reputation, drive traffic to your website, attract new customers, and strengthen the loyalty of existing customers.Because of the audiences trust blog to provide accurate and honest information.The relationship that blogs develop with their audience is the one of based on genuine trust over the cause of years of quality content and interaction.
So, blogging ethics are particularly important because bloggers who don't comply the rule such as bias some company,wrote the liars, or unfaithful., they could fine themselves at the center of negative publicity or worse, in legal trouble.
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