The Joneses 2003 (Movie)

The Joneses, 2003 (Movie)

Director: Derrick Borte.

Writer: Randy T. Dinzler, Derrick Borte.

Starring: Demi Moore, David Duchovny and Amber Heard. 

First movie of the director Derrick Borte has co-writer and producer positions. The straight that he shared the new ideas from his experience into the film, it’s about the issue “stealth marketing”—Marketing strategy which customer not realize they are being on marketed to—that became The Joneses.

Derrick said: Absolutely! It started when I was about seven years old, my first pair of Puma Clyde tennis shoes. Somebody wore them to school and I wanted them. So I am definitely not immune to this phenomenon.

The Joneses talks about the marketing decision disguised as a family—father, mother, and two teen—who move into the rich community to make anyone feel envy their taste of consumer good enough to buy. And then when they being in the relationship they can realize the happiness incapable to get by the material things.             

   “It was very relatable, when I read the script. You’re absolutely right. People send things to us, in hopes of us being seen with it or photographed with it. That is in fact, stealth marketing. What was so brilliant in Derrick’s script was that he took what we all could relate to and brought it right outside of the box, but not so far that you don’t stop and say, “That’s actually really quite possible.” Demi Moore, actress in the leading role, said.

The Joneses work around the topic situation most point come from the neighbor character who attempt to keep up with the power family. The movie show the sensation envy is a strong effecting tools and enclosed the competitive spirited that base on human natural, ambition of people who want to upgrade standard of living and revealed the living of the slaves of materialism.

“While this happens, the movie sends out porcupine quills of social criticism, finding the soft underbelly of the debt-driven, compulsive materialism that is a pervasive aspect of American life. The key to the film is that it allows this life to have some real appeal.” A.O.Scott, New York Time.